First impressions are lasting impressions; for many, the first impression is the gateway to success. For 30 million women in the United States, our first impressions are often hampered because we suffer from hair loss, and that makes the possibility of a great first impression fleeting. We know first-hand what it feels like to spend hours picking out a wig that will be comfortable enough just to get through the day. We know the fear that overtakes us when the wind picks up, wondering if this will be the day the breeze takes our hair with it. We know the frustration of having to analyze every activity of the day before leaving the house, because hair simply isn’t a part of our lives. And let’s not forget the trepidation we experience when we visit a traditional hair or beauty salon, knowing we’ll likely be the center of prying eyes and the subject of murmurs and whispers.